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AMMAR
Creative Solutions in Advertising, Video, and Design
IDEAS WORTH ADVERTISING
campaigns
As part of my senior project class, I developed the Direct Hotline campaign to help market Waze’s tools. This campaign demonstrates how adversaries can become allies by encouraging collaboration between cops and cabbies to create a safer local community. Using a mix of social media visuals, photography, and poster ads, the campaign highlights the communal and interactive nature of Waze.
As part of my senior project class, I developed the Men on the Move campaign for Just For Men. This campaign targets men seeking safe and reliable grooming options during the pandemic. Through a combination of photography and social media visuals, the campaign emphasizes the benefits of JFM while showcasing safe grooming interactions.
As part of my senior project, I created Quenchy from scratch—a brand that promotes refreshment and wellness. Quenchy offers all-natural, non-GMO lemonade with a focus on physical, mental, and spiritual well-being. From soothing in-store atmospheres to inspirational notes with deliveries, Quenchy goes beyond just a drink. The multimedia campaign, including packaging design and digital content, establishes Quenchy as a lifestyle brand that provides both health benefits and an uplifting experience in every sip.
©2025 by Ammar Krcic
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